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	<title>Whitney Greer Communications &#187; In Flight Stories</title>
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	<link>http://whitneygreer.com</link>
	<description>Find YOUR Way.</description>
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		<title>Stop the Video Talking Heads!</title>
		<link>http://whitneygreer.com/inflight-stories/stop-the-video-talking-heads/</link>
		<comments>http://whitneygreer.com/inflight-stories/stop-the-video-talking-heads/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 17:43:59 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=801</guid>
		<description><![CDATA[Laptop cameras, Flip video cams, and cheap editing services like Pixability are fueling Youtube-itis and a rash of bad videos.  Often, the propagators of these unwatchable videos are  well-intentioned executives who think an unedited 10-minute sales speech, or an in-office interview somehow supports marketing.
Included below are a few tips and examples direct from my entertainment [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I’ve Fallen Under Too Much Social Media and I Can’t Get Up</title>
		<link>http://whitneygreer.com/inflight-stories/i%e2%80%99ve-fallen-under-too-much-social-media-and-i-can%e2%80%99t-get-up/</link>
		<comments>http://whitneygreer.com/inflight-stories/i%e2%80%99ve-fallen-under-too-much-social-media-and-i-can%e2%80%99t-get-up/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 20:40:59 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=774</guid>
		<description><![CDATA[Lately there’s been a lot of flat-lined social media coming across the transom.  I don’t think I’m alone in saying there’s just too much, and not enough interesting, information.  Everyone knows they should be in communication, as witnessed by the 10 or more Constant Contact newsletters I receive each day from organizations saving schools, the bay, or my hair color.]]></description>
		<wfw:commentRss>http://whitneygreer.com/inflight-stories/i%e2%80%99ve-fallen-under-too-much-social-media-and-i-can%e2%80%99t-get-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>The top 3 reasons to get onto the brand-therapist couch</title>
		<link>http://whitneygreer.com/inflight-stories/3-reasons-why-brand-therapy-may-be-right-for-you/</link>
		<comments>http://whitneygreer.com/inflight-stories/3-reasons-why-brand-therapy-may-be-right-for-you/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 22:15:18 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=761</guid>
		<description><![CDATA[Lately I’m conducting a lot of brand-therapy sessions.  That&#8217;s where people call for brand help after realizing the website copy isn&#8217;t reflecting the strengths of  their business or organization.  Or worse, when they decide to jump into the social media fray more fully and that not only is the website out of whack, but their bad messaging is about to go [...]]]></description>
		<wfw:commentRss>http://whitneygreer.com/inflight-stories/3-reasons-why-brand-therapy-may-be-right-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>3 Steps to A 5-Star Recommendation</title>
		<link>http://whitneygreer.com/inflight-stories/3-steps-to-a-5-star-recommendation/</link>
		<comments>http://whitneygreer.com/inflight-stories/3-steps-to-a-5-star-recommendation/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 20:14:31 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[job search advice]]></category>
		<category><![CDATA[marketing advice]]></category>
		<category><![CDATA[marketing consulting]]></category>
		<category><![CDATA[small business branding]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=711</guid>
		<description><![CDATA[Why does one restaurant have a waiting list yet empty seats litter the next?  Is it the food?  Sometimes.  But more often, before the server slides a plate on the table, you’ve decided whether to tell your friends to show up or steer clear.  The same holds true for potential employers and customers.  Here are 3 critical tips to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where&#8217;s the WIIFM?</title>
		<link>http://whitneygreer.com/inflight-stories/giving-to-get-what-directtv-forgot-and-every-company-needs-to-remember-about-the-wiifm-golden-rule-of-marketing/</link>
		<comments>http://whitneygreer.com/inflight-stories/giving-to-get-what-directtv-forgot-and-every-company-needs-to-remember-about-the-wiifm-golden-rule-of-marketing/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:48:06 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[Calendar]]></category>
		<category><![CDATA[In Flight Stories]]></category>
		<category><![CDATA[marketing advice]]></category>
		<category><![CDATA[marketing consulting]]></category>
		<category><![CDATA[small business branding]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business promotion]]></category>
		<category><![CDATA[small business start-up]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=690</guid>
		<description><![CDATA[[ December 21, 2009; 12:00 pm; 12:00 pm; ] What small business owners can learn from DIRECTTV marketing miss and how the marketing golden rule of WIIFM always applies. Social media marketers are extremely attuned to giving people something for something.  Small players, who have to work harder, frequently offer a free download of insider tips. (This one is played out in my opinion.)  Big players like Apple know that getting people to buy apps means letting them sample first.  Whether you’re asking someone to read, or sending out a monkey survey, you need to give to get. 

]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Small Businesses are Beating a Slow Economy</title>
		<link>http://whitneygreer.com/inflight-stories/how-small-businesses-are-beating-a-slow-economy/</link>
		<comments>http://whitneygreer.com/inflight-stories/how-small-businesses-are-beating-a-slow-economy/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 16:49:38 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=596</guid>
		<description><![CDATA[
The economic slowdown lament is like an earworm –a horrible snippet of song that won’t leave your head.  It’s generated a “why bother” attitude among many business people I know.  I don’t mean to rant, and I really do possess a sympathetic ear, BUT there are businesses not only surviving, but thriving.  They offer lessons [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hitting Pay Dirt in the Social Media Gold Rush</title>
		<link>http://whitneygreer.com/uncategorized/hitting-pay-dirt-in-the-social-media-gold-rush/</link>
		<comments>http://whitneygreer.com/uncategorized/hitting-pay-dirt-in-the-social-media-gold-rush/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 21:45:13 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=545</guid>
		<description><![CDATA[Why do so many business owners panning for social media gold, fall prey to the popular idea that spending more time on tweets and wall posts equates to more business.  Caught up in the prospecting rush they lose sight of audience and business goals. ]]></description>
		<wfw:commentRss>http://whitneygreer.com/uncategorized/hitting-pay-dirt-in-the-social-media-gold-rush/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn By Doing.  Yes I Can!</title>
		<link>http://whitneygreer.com/inflight-stories/learn-by-doing-yes-we-can/</link>
		<comments>http://whitneygreer.com/inflight-stories/learn-by-doing-yes-we-can/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:31:29 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=505</guid>
		<description><![CDATA[Recently, I began a 30-day self-education program to figure out how to Twitter, translate workshop content into WebEx, and up my website ranking via the latest SEO practices.
Day three, midnight and I’m searching through The Twitter Book’s chapter on how to “Retweet Clearly and Classily” (by Tim O’Reilly and Sarah Milstein.)  I’m desperate to comment [...]]]></description>
		<wfw:commentRss>http://whitneygreer.com/inflight-stories/learn-by-doing-yes-we-can/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Business Takes Off When the Owner Lets Go</title>
		<link>http://whitneygreer.com/inflight-stories/i-wasnt-in-a-mental-institution-and-other-answers-to-the-gap-years/</link>
		<comments>http://whitneygreer.com/inflight-stories/i-wasnt-in-a-mental-institution-and-other-answers-to-the-gap-years/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 12:19:24 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=50</guid>
		<description><![CDATA[&#34; The real surprise wasn’t watching each boy “fly the nest”, it was watching Lourdes transform into an iFly rock star.  As she took the instructor’s hands, shot 30-feet straight up into the air and spun on the ceiling, she let out a huge whoop.  The baker had learned to let go.&#34;
Why do [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Business Communicators Can Learn From The Doghouse</title>
		<link>http://whitneygreer.com/inflight-stories/what-business-communicators-can-learn-from-the-doghouse/</link>
		<comments>http://whitneygreer.com/inflight-stories/what-business-communicators-can-learn-from-the-doghouse/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 06:09:33 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[In Flight Stories]]></category>

		<guid isPermaLink="false">http://whitneygreer.com/?p=62</guid>
		<description><![CDATA[Advertising has long known what average business people continue to learn – you have to catch someone’s attention before they’ll tune in. Then you have to keep their attention by giving them a good story. New research from Starcom USA and TiVo shows that more than 90% of those who own digital video recorders &#8220;always&#8221; [...]]]></description>
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